ROI was founded in 1981 on the premise that gaining more sales and profits from the customers who already come through your doors is the easiest, least expensive, and least risky way to improve your business.  From inception, we focused on offering solutions to help you sell more to customers who already shop from you – in the merchandise categories you already offer.

ROI, a privately held Florida corporation, offers consulting services directly to retail chains and we license our patent-pending technology to the world's leading market research companies. ROI has always been at the forefront of technology and can be credited with a number of industry 'firsts,' including pioneering the use of rugged laptop computers for retail store exit interviews in 1983.